DESIGN PRINCIPLES We are starting our design entirely from ground up on a fresh and blank sheet, discarding all previous precepts, concepts, assumptions and pre-conceived notions that all manufacturers have on rod design . Taking a back-to-the-basics, , solving one problem at a time approach. We have a very clear objective of what we want to achieve and the various parameters to consider for the proposed prototype.
Next, we must choose a type of rod as the basis of our design which will form the benchmark for converting other rod types in the future. We decided on big game casting rods i.e. GT/Tuna rods because this type of rod requires not only strength but also a high degree of flexibility to cast lures as well as work lures, and very importantly, resilient to heavy and sudden shock loads. A GT blank that is too strong with too much power will result in a stiff rod that is poor for casting and working lures. Conversely too soft or parabolic and it will be lacking in power and efficiency. Designing a big game casting rod is the pinnacle in rod design, making a superb GT/Tuna rod is like road-testing our best ideas in the cauldron of Formula One racing and then choosing the best and proven ideas for the other rods in the Temple Reef range to take them to another level.