OUR R&D JOURNEY

  • INLINE CONCEPT FOR JIGGING RODS

    Tip wrap is a prevalent issue in traditional slow pitch jigging rods, causing damage to the smaller guides and, in a bad case, a broken rod tip.

  • NABLA FLAT TOP HANDLE FOR SPJ RODS

    Slow Pitch Jigging rods are used with the forearm resting on the butt section, essentially having the rod as an extension of the arm.

  • Next Gen rear grip

    Next Gen rear grip on our 2022 SPJ, Light Jigging, and Light Spin Casting rods. They are specially designed for “under-arm” type rods, contoured to fit our palm during casting, and have a slim profile for comfort when fighting fish.  

  • STRESS ANALYSIS OF SPIRAL GUIDE TRAIN ON A SPJ ROD

    Because of the thin diameter of SPJ rods, we were concerned if the blank could handle the torsional stress induced by a spiral guide train. Dr. Wang Chen, a scientist from A*Star, seconded to our company, conducted a study using the Finite Element Method, a computer modeling simulator. A copy of this study is available here:

  • Jig Holder

    (patent pending) This device that snaps onto the rod holds the fisherman’s lure/jig when not used.   Very convenient when moving between spots. We did not commercialize it because of tooling costs, but we are still working on improved versions for the future. We are now working on the 3.0 version. Pic shown is the first 3D printed prototype.

  • DIRECTORY SENSORY SYSTEM

    Fishermen always want more “feel” from their rods. This is the only way of knowing what’s happening at the end of our line.

  • NUMERICAL ANALYSIS AND OPTIMIZATION OF A CARBON FIBRE COMPOSITE FISHING ROD FOR WEIGHT REDUCTION

    Fishermen all over the world are seeking lighter and more robust equipment. On the other hand, nobody wants to use heavy and cumbersome equipment.

  • NEUTRAL SPIRAL GUIDE TRAIN

    We needed a solution for a prevalent SPJ rod issue – Tip Wrap. Tip wrap is common and can happen to amateurs and pros, and tip wrap can break a rod tip if not careful.

  • 2/3 JOINT DESIGN

    With feedback from our prostaff, we needed an SPJ rod to cater to fishermen on long-range boats.

  • ANTI WIND KNOT GUIDE TRAIN

    Line fouling on the tip of heavy-duty spinning rods is annoying. In extreme cases, lines can break, lose expensive lures, or damage or dislodge guides.

  • PRISM COATING

    In 2014 we were the first brand to introduce rods with prism finish, which has become our signature color.