Temple Reef’s product development is supported by prostaff and testers meticulously selected and recruited specifically for their expertise and experience. Their feedback and testing of prototypes enable us to engineer and design a wide array of specialty rods. Our objective is to introduce high performance products at a reasonable price so that everyday anglers can experience the same products the pros use without breaking the bank.

Temple Reef continually strives to make better, stronger and lighter rods for ourselves and for our customers. After all, we are anglers too and we want to use the best gear possible. Hence R&D plays a huge part in our company culture and we are always pushing the envelope to embrace the latest technologies, and adopt new design parameters that are backed by scientific evidence and complex engineering load calculations. Constant pursuit of advanced lightweight materials, revolutionary rod architecture, and new manufacturing methods enable us to regularly incorporate enhancements to our products that make them better and superior. Our rods are and then tested and retested over and over again in the hands of experienced anglers from the Temple Reef Pro Staff Global Field Testing Team to ensure that what you finally hold in your hand is the best possible rod. It’s the many little things that we put into our rods that make the difference between the good and the Best!


Temple Reef was born in 2006. Whether it is running and gunning for bluefin tuna, exploring lagoons deep in the Amazon, slow falling in Okinawa or stalking the elusive giant snakehead, I demand the best fishing rods because a rod is an extension of my hand. It controls every aspect of fishing from casting and working a lure to fighting a fish. The only thing between me and the fish is my rod and so to really have the complete experience, the rod has to be responsive, sensitive, powerful and reliable.

Our early rods were built in collaboration with Smith Japan. We developed the legendary Black Devil Series under the label Ocean Revolution; it was the first rod built for the specific purpose of casting bluefin tuna. This rod started an entire new movement and as the saying goes, the rest was history.

Today Temple Reef designs and creates fishing rods that cover a wide spectrum of angling specialties. Consistent with our DNA in tuna fishing, we have a wide range of heavy popping and stickbait rods for tuna, GT and other giant pelagic. We also have models for heavy jigging and specialist rods for the art of slowfall, as well as lighter rods for casting lures and micro jigging. The latest addition to the family after years of testing are freshwater fishing rods. These rods are now proudly featured in our catalogue.